A UTM link builder that keeps campaigns together
Fill in where the link goes and who sends it: its utm_ tags are written lower case, with no spaces, so one campaign is never counted as two. Or read any link back as it would be counted.
Or read one back
Then, what each one brought
tidekeeper puts every campaign beside its visitors, its goals and its revenue, by source and by link, with no cookie.
How tidekeeper counts →How it works
- Where it goesThe page you want people on.
- Who sends it, and howutm_source and utm_medium, from the ones people use, written so they add up.
- Copy it, or read one backSee how any link would be counted before it goes out.
Questions
What are UTM parameters?
Tags in a link's address, utm_source, utm_medium, utm_campaign, utm_content and utm_term, that tell analytics where a visit came from.
Are UTM tags case-sensitive?
Yes, in most analytics, tidekeeper's too: “Newsletter” and “newsletter” are counted as two sources. This builder writes them lower case.
What is gclid?
A click ID Google Ads adds to a link. tidekeeper drops its value; its name says only that the visit came from Google Ads.
Is anything fetched?
No: the link is written and read here, and nothing is fetched or kept.